Hailey Bieber skincare brand Rhode finally launches today

It's been a long time, but one of the most anticipated skincare launches of 2022 has finally arrived. Hailey Bieber teased us with a photo of herself with slicked-back hair looking sufficiently glowy on Instagram a week ago, stating "dewy, beautiful skin is nearly coming," and we've been counting down the days ever since. Rhode, which goes on sale today, has held its cards tight to its chest in terms of what we can expect, but here's what we know thus far:

What products will be included in Rhode skincare? 

We predict that Rhode will be all about healthy, moisture-plumped skin, based on Hailey's distinctive dewy look. The phrases "glazed," "juicy," and "hydration" abound on the brand's Instagram page, so we expect Rhode to be a pleasure for the dehydrated among us. The Peptide Glazing Fluid, a lightweight gel serum, the Barrier Restore Cream, a creamy moisturizer, and the Peptide Lip Treatment, which comes in three flavors: salted caramel, watermelon, and unscented, are all available to purchase today.

Hailey told Allure earlier this year that she sought assistance from a number of prominent industry personalities, including hairstylist Jen Atkin, TikTok skincare guru Hyram Yarbro, and aesthetician Charlotte Palermino, all of whom have their own beauty brands.

The first "drop," as Bieber puts it to me over Zoom, includes three staples: Peptide Glazing Fluid, a hydrating serum-gel hybrid, as well as Barrier Restore Cream and Peptide Lip Treatment, which are both exactly what they sound like. It's clear from these items that Bieber prefers a straightforward, no-frills approach to skin care. She confirms, "I'm definitely a less-is-more kind of gal." Her goal for Rhode's first launch was to design goods that could be used "as a tiny routine" but could also be used independently in someone's daily routine.

When I first opened each product's basic, matte gray packaging, I was relieved to discover that none of them smelled like... well, anything — and that's usually my first indicator of whether or not I'll enjoy it. Each has a light consistency, which is a requirement in my book, as well as a basic yet effective ingredient list. I wasn't surprised to learn that Bieber's first priority was "hydration, hydration, hydration" — after all, hydration is the key to her distinctive glazed donut look. Niacinamide is a type of vitamin B that strengthens the skin's barrier, reduces the appearance of pores, and protects against UV damage and inflammation. Both the lip treatment and the serum contain a significant amount of it.

Peptides are likewise prominent in Rhode's first drop, appearing in all three items' ingredient lists. "Peptide" is a fancy word for a string of amino acids, which are the building blocks of proteins and aid in the plumping and firming of the skin by increasing collagen formation. Other common threads running through Rhode's first drop include moisture-binding hyaluronic acid and glycerin, as well as barrier-soothing squalane.